Knowledge Base/PPC/Google AdWords

AdWords Manager

Nate Baker
posted this on July 20, 2011 09:54 AM


AdWords Manager

PPC > AdWords


How It Works

In AdWords Manager, you can add and manage existing Google AdWords campaigns. Having the ability to track and manage advertisements on Google and Google's advertising network from within Raven can make your online marketing workflow more streamlined.

Once you authorize an AdWords account in a Campaign, click the AdWords tool in PPC to see an overview of your AdWords campaigns. From there, you can view information from specific Ad Groups, Conversion Trackers, individual advertisements and more.

For the definition of any term, roll over a term in Raven, or find greater clarity in the AdWords Glossary.

Case Study

AdWords Manager allows users to access their Google AdWords accounts without needing to leave Raven. Let's say that you're working on a PPC campaign for a new product associated with your brand. You can make meaningful changes to your campaign, ad groups, ads and more with just a few clicks.

Authorize Your AdWords Account

  1. Navigate to PPC > AdWords.
  2. Click the New Account button. If you already have a Google Account authorized, you can choose that account from the dropdown menu and click the Use This Account button to use it in your Campaign.

  3. Click the Submit button after checking the Google AdWords option in the authorization window.

  4. Click the Accept button to allow Raven to display data from Google AdWords. If you are signed into multiple Google Accounts, you will be directed to choose the appropriate account. If you are not signed in at all, you'll be directed to sign in.
  5. Select a specific AdWords Account. Raven recommends that users authorize My Client Center (MCC) accounts, which contain multiple AdWords accounts. If you are authorizing a single AdWords account, skip this step.


AdWords Account Settings

Choose a Different Customer Account

If you authorized a MCC account in Raven, you can change the active account in Settings. Click the Tool Options button, choose Customize Settings from the menu and navigate to the Customer Accounts tab. Choose a new Customer Account from the dropdown menu and click Submit to save your changes.

Reauthorizing AdWords Accounts

If you'd like to tie a different AdWords account to the current Campaign or reauthorize your account, you can do so by clicking the Tool Options button in AdWords Manager and choosing Customize Settings from the menu. In the window that appears, select the Reset Authorization tab and click the Reset Authorization button.


Navigating AdWords Manager

A great deal of information is accessible in a single Google AdWords account, so we've built in some features to help you find your way around.


AdWords users can easily manage different elements of their AdWords accounts by using the navigation menu in the sidebar on the left. Like in other Raven tools, each option takes you to a different part of the tool. Section specific settings and options can be found on their respective pages.

Statistics Bar


At the top of most pages in AdWords Manager is a bar displaying common statistics associated with the section that you are viewing. This bar includes information on Impressions, Clicks, Cost and Return on Ad Spent (ROAS) for the Campaigns, Ad Groups, Ads and Keyword sections of AdWords Manager.



When working in AdWords Manager, you can move from Campaigns to Ad Groups to Ads and Keywords without choosing a new menu option. To go back to the previous page, click the Return To link under the metrics at the top of the page.

Date Range


Click the Date Range menu to creates the boundaries for all metrics within AdWords Manager. You can set the Date Range to one of the following options:

  • This Week (Sunday - Today)
  • This Week (Monday - Today)
  • Last 7 Days
  • Last Week (Sunday - Saturday)
  • Last Week (Monday - Sunday)
  • Last Business Week (Monday - Friday)
  • Last 14 Days
  • This Month
  • Last 30 Days
  • Last Month
  • Custom Date

These presets will automatically change your date range, which will shift your data to filter out anything that didn't take place within your chosen date range.

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