Knowledge Base/Campaign/Google Analytics

AdWords Glossary (via Google Analytics API)

Nate Baker
posted this on July 20, 2011 02:12 PM


Ads: AdWords Glossary

Whenever you'd like a definition for an AdWords term in Raven, hover over the term or help icon next to the term for a short definition. Click below for a more detailed explanation from AdWords or search the Google AdWords Help Forum to find additional information.

Basic AdWords Terms

Google AdWords
Ad group
Daily Budget
Destination URL
Display URL
Landing Page
Quality Score
Maximum Cost-per-Click (Maximum CPC)
Maximum CPM bid
Google Account

All AdWords Terms

"Bid" column
"Online Campaigns" column
"Other" URLs
"Search terms" report
About the ad status column
Account activation
Account performance
Actual cost-per-click (CPC)
Ad auction
Ad delivery
Ad group
Ad group default bids
Ad group status
Ad placement
Ad ranking/positioning
Ad review center
Ad rotation settings
Ad status: Approved (adult)
Ad status: Approved (limited)
Ad status: Approved (non-family)
Ad status: Disapproved
Ad status: Eligible
Ad status: Site suspended (ads)
Ad status: Site suspended (keywords)
Ad status: Under review
Ad variations
AdSense for errors sites
Advertising Costs
Advertising policies
AdWords Editor
Anonymous placements
Application Programming Interface (API)
Application Programming Interface (API) Units
Automatic placements
Average cost-per-click (Avg. CPC)
Average Cost-per-click (Avg. CPC)
Average position (Avg. Pos.)
Balance column
Billing email address
Billing threshold
Bounce rate
Bulk edits
Business address
Campaign status
Campaign status: Ended
Campaign status: Pending
Campaign status: Suspended
Card Verification Number (CVN)
Clickthrough rate (CTR)
Content provider
Control Center
Conversion Page
Conversion Rate (1-per-click)
Conversion Rate (many-per-click)
Conversion tracking
Conversion types
Conversions (1-per-click)
Conversions (many-per-click)
Conversions / Visitors
Cost / Conversion (1-per-click)
Cost / Conversion (many-per-click)
Cost-per-click (CPC) bid
Cost-per-thousand impressions (CPM)
Current Balance field
Customer ID
D-U-N-S Number
Daily Budget
Delivery method
Destination URL
Display Network total
Display URL
Distribution preference
Double serving
End date
Exact match impression share
Exception request
First Page Bid Estimates
Frequency capping
Funds Remaining field
Google Account
Google AdSense
Google AdWords
Google Display Network
Google Search Network
Impression share (IS)
Impressions Per Day
In-line editing
Incomplete / Incomplete ad group
Instant Previews
Interaction Rate
Internet Protocol Address (IP Address)
Invalid Clicks
Invoiced Amount
Keyword Advertising
Keyword categories
Keyword insertion
Keyword Matching Options
Keyword status
Keyword status: Low search volume
Keyword Tool
Landing Page
Landing Page Quality
Limited by budget
Location targeting
Lost impression share
Managed placements
Managed placements bid
Maximum Cost-per-Click (Maximum CPC)
Maximum CPM bid
Media plan
Metro Survey Area (Metro or MSA)
Mouseover Rate
My Change History
Negative keyword (Ad group level)
Negative keyword (Campaign level)
Opening Image (Click-to-play video ads)
Overdelivery Credit
Pacific Time (PST or PDT)
Parked domain site
Pay-per-click (PPC)
Placement Tool
Play Rate
Product ads
Quality Score
Quality Score for Google and the search network
Quality Score for the Display Network
Recommended Daily Budget
Return on Investment (ROI)
Search partners
Section Relevance Rating
Simple Object Access Protocol (SOAP)
Starting Page
Test Page
Text Ad
Text Overlay Ad
Time Zone
Total - search
Total conversions column
Tracking URLs
Unacceptable Content
Unique User
URL report
Value / Cost
Video Targeting Tool
View count per day (YouTube)
View-through Conversion Rate
Web Service Description Language (WSDL)

Note: Some of these AdWords terms may not directly appear in Raven.

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