The Raven Tools Link Manager is a comprehensive link building management and database tool. When you add a link to it, you can assign it a status like Requested or Active, a type like Organic Link or Paid (Temporary), an owner (for example, the team member who is managing the link), a tag (to categorize links for easy access) and more.
The Link Manager also offers link monitoring. Find out which links have changed status for any period you specify. For example, if a Nofollow attribute was added, the anchor text changed, the mozRank changed or the link was removed, Raven will alert you automatically.
You can upload existing link data in CSV form to the Link Manager, as well as use the Raven Firefox Toolbar for link-building as you browse.
The Summary Bar provides related stats for the Link Manager. Clicking the number link for each stat will automatically filter the table view on the page.
When you search for a word or phrase in Link Manger, Raven displays exact matches for the Website URL, Destination URL or anchor text. Click the X by the Search button to clear a search.
You can also click a page number at the bottom to navigate to all links.
Click the table options icon to the right of the Display Options icon to change the amount of links that appear per page.
View, Delete, Edit Links or Add a Tag
Click the gear icon to the right of a link to view, delete or edit a link. Additionally you have the option to add a tag. You can also view a link by clicking its status.
Filter are used to refine the list of link records you want to view. In addition to filtering by Include or Exclude, link records can also be filtered by Link Status, Link Type, Website Type, User, Monitoring, Paid Link Groups, and Tags.
To create a new filter, click on filter icon located on the top right corner of the table and click on Create New Filter.
Then select the filter criteria from the list. Add an additional criteria option by clicking the plus sign. Remove a criteria item or exit out of a filter without saving by clicking the X by the Save button.
As you select the filter criteria, the table will automatically update with your choices. If you want to show multiple criteria, you can show matches by Matching All or Matching Any.
Match All Filters: All criteria must be true for links to be included in the filter. In the example below, selecting Match All Filters means only links that are both owned by Nathan and Active are shown.
Match Any Filters: At least one criteria must be true for links to be included in the filter. In the example below, selecting Match Any Filters means links that are owned by Nathan are show and any links that are Active are also shown.
Saving and Editing Filters
After creating a filter, it can be saved for reuse by clicking on the Save button. Any time you want to edit it, click the Edit button after it's saved. Additionally click the Delete button after it's saved to delete the filter.
When you save or edit a filter, you can modify the name and change the visibility. The three visibility options have the following scope:
Global Filter: All users can use this filter across all profiles and websites.
Profile-Only Filter: All users with access to the current Profile can use the filter.
Private Filter: Only the user who created the filter has access to it.
Click X or Cancel to leave without saving changes or click the Save Filter button to save your changes.
Saved filter sets can be accessed using the filter icon that is used to create them.
Change basic display settings
Go to Links > Link Manager.
Click the Display Options icon.
Select boxes next to the data you wish you view. Below is a list of display setting definitions.
Click on the Update button.
Display Option Definitions
The type of link you're building.
The text associated with your link.
Notes you've left about the particular link.
Website where your link is (or will be) live.
Web Page Name
Root domain of the website where your link is (or will be) live.
Web Page Type
Type of website you're building the link to.
See contact information for the website in question.
The date the link was first added to the system.
The date the link records was last updated.
Last Status Update
The date the link status was last updated.
If the the Destination URL currently exists on the Website URL.
If the Link Text matches what's in Link Manager versus what is live.
Broadly, "Nofollow" provides a way to tell search engines to not follow links on a page. Read More.
If the Destination URL is visible to browser users and not just to search engines and web crawlers.
The physical location of the link on the page. This is a measurement in pixels starting from the top, left of a browser window. (for example, Left: 373px, Top: 1438px)
Quality score assigned that shows how popular a given web page is on the web.
Quality score out of 10 from Moz.
Score of how well a given domain is likely to rank in Google's search results.
Score of how well a given web page is likely to rank in Google's search results.
Displays a screenshot of the Website URL.
Adjust link monitoring settings
Raven can monitor Link Records for changes in status (including Requested, Active or Inactive). Control how often the links are checked and how you are alerted. Learn more about Link Monitoring.
Customize the Link Manager
Create custom link statuses, or link and website types
Click the Add button. An add window will pop-up to enter your customized link status, link type or website type. Repeat this process for more custom link statuses, link types or website types. Once created you can resort how the custom choices appear in the system.
Go to SEO > Link Manager.
Click the Tool Options button and select Customize Settings from the drop-down menu.
From the Settings page select link statuses, link types or website types
Click the Add button. An add window will pop-up to enter your customized link status, link type or website type. Repeat this process for more custom link statuses, link types or website types. Once created you can can even re-order the way they appear in the drop downs.
When adding a new link type you will be able to either create a basic or paid type.
Click the Save button.
You can re-order the way links statuses, link types or websites types appear in the drop downs by dragging and dropping.
Edit custom link statuses, or link and website types
To edit any of the link statuses, link types or website types click on the gear icon next to the record and select Edit Link Status, Edit Link Type or Edit Website Type from the drop-down menu.
Default link statuses (None, Requested, Queued, Active, Inactive), link types (None, User Submitted, Organic, Competitor Backlnks, Blog Comment, Affiliate, Content Exchange, Indirect/Other) and website types (Directory, E-Commerce, Corporate Blog, Personal Blog, Community, Social Media, News/Media and Other) cannot be edited.
Delete custom link statuses, or link and website types
Individual link statuses, link types and website types can be deleted by clicking on the gear icon next to the record an select Delete Link Status, Delete Link Type or Delete Website Type from the drop-down menu.
Link statuses, link types and website types can be deleted in bulk
Select the checkbox next to the records you want to delete.
From the Bulk Actions drop-down menu select Delete Link Status.
Click the Apply button.
Default link statuses (None, Requested, Queued, Active, Inactive), link types (None, User Submitted, Organic, Competitor Backlnks, Blog Comment, Affiliate, Content Exchange, Indirect/Other) and website types (Directory, E-Commerce, Corporate Blog, Personal Blog, Community, Social Media, News/Media and Other) cannot be deleted.
You can perform several actions with links in bulk. For example, you can update link status, link type, website type, domain assignment, link owner or link currency of a group of links all at once. You can add or remove link monitoring. You can delete links. You can also move links to other Websites in your Raven account. To perform bulk actions:
Go to SEO > Link Manager.
Check the boxes next to the links you want to adjust.
Go to the Bulk action drop-down menu. Select your bulk action choice.
Click on the Apply button.
Usage and Billing
Our Pricing and Plans page lists the amount of links and link monitoring checks that are included in your plan as well as the overage for additional links or link monitor checks.