Knowledge Base/Social/Social Metrics

YouTube Metrics

Nate Baker
posted this on October 28, 2011 03:28 PM

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YouTube: YouTube Metrics

Social > YouTube Metrics

Raven offers access to analytical data from two sources within YouTube: channels and uploads. The Metrics > Social > YouTube section of the platform focuses specifically on data received from YouTube's API in respect to the channel. For instructions on how to set up tracking for individual videos and view data on them, see the Monitoring Videos page.

Views

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The default view for YouTube Metrics is Views. A line chart displays historical data for Daily Upload Views.

In addition to graphing Upload Views, the line graph also displays any events that were added to Event Manager in the given date range. You can select specific events (based on tags) or disable events entirely by using the events dropdown menu.

Two metrics for this section appear beneath the line graph: Subscribers and Upload Views. Both of these metrics are in relation to the selected date range:

  • Subscribers: The total number of subscribers to a YouTube channel.
  • Upload Views: The total number of views for all the videos you have uploaded to this YouTube account.

Subscribers

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To change the line graph to show change in YouTube Channel subscriptions over time, click the Subscribers option on the left.

Like Views, Subscribers shows data based on a selected date range. Each data point is your total amount of YouTube subscribers, visible by hovering over the point to see the amount. Additionally, like Views, event data is displayed as well if present.

Referral Traffic

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If you have set up Google Analytics for the Website you're managing and have synced that Google Analytics information with Raven, YouTube Monitor will automatically pull in GA referral data.

To view traffic to your YouTube Channel, click the Traffic option, below Subscribers. This data is provided through Google's Analytics API and the tab is only visible if there are valid referrals from your Channel to your website in Google Analytics.

To view more detailed data about your YouTube referrals – including Visits, Page Views, Page/Visit, Bounce Rate and Average Time on Site – click the Open in Analytics link in the bottom-right corner of the page. If you would like to see a trendline, showing the average trajectory of your visits over time, click the Show Trendline box.

Navigation

Date Range

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All of the data shown in YouTube Metrics is in relation to the date range that has been selected for your account. Users can choose a custom range or pick a preset to change the days you're pulling data for. The presets are as follows:

  • This Week (Sunday - Today)
  • This Week (Monday - Today)
  • Last 7 Days
  • Last Week (Sunday - Saturday)
  • Last Week (Monday - Sunday)
  • Last Business Week (Monday - Friday)
  • Last 14 Days
  • This Month
  • Last 30 Days
  • Last Month
  • Custom Date

By default, the percentage of change is compared against a preceding period with the same number of days. For example, Oct. 1 to Oct. 15 is compared against the previous 14-day period, Sept. 16 to Sept. 30. Nov. 1 to Nov. 30 is compared against the previous 29-day period (Oct. 2 to Oct. 31).

When choosing a custom date, however, users have the option of selecting a custom date range or choosing presets: Last Period, Last Month or Last Year.

Event Manager

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If you are using the Raven Tools Event Manager to track campaign events for a website, YouTube Metrics pulls information about those Events into its Views, Subscribers and Referral Traffic data charts. For example, if you sent out an e-mail newsletter, you could create an Event in the Event Manager with the date of the e-mail newsletter. If the e-mail newsletter links to a YouTube video, you could analyze that date in the YouTube Metrics charts for correlations.

You can toggle whether or not Events display in YouTube graphs by choosing an option from the Events dropdown menu. You can choose to display All Events, No Events or only events with a certain tag.

 
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