In Raven's Content Manager, users can write, order and analyze written content in a snap. In addition to keeping a record of your content, Content Manager also integrates with Copyblogger's Scribe service, allowing you to automatically discover keyword recommendations, optimization tips and more.
If you're using Raven's Blog Manager, you can push copy from the Content Manager directly to your WordPress blog. Or, if you're working on content for a press release, you can distribute your content through PR Newswire with just a few clicks.
In a well-rounded marketing plan, content marketing has become increasingly important as a tool to drive traffic and make your website (or your clients' websites) more attractive to both search engines and regular Internet users. With Content Manager, you can get an overview of where your content is being linked (via integration with Link Manager), how relevant it is in comparison to the rest of your content and more.
Let's say that your client has a product that you want to write some interesting, useful content on while staying within the bounds of what people and search engines will pick up. Add some content — or order it through Textbroker — and analyze it using Scribe. After optimizing it to your linking, immediately push the content into your client's blog and, voila, you've successfully written, optimized and posted content without needing to use multiple tools.
Add New Content
Navigate to Content > Content Manager.
Click the Add Content button in the upper right corner of the page.
Enter an Author, Title and Content. Although none of these fields are required, be sure to fill in the Title of your document if you intend on pushing your content to Blog Manager.
Enter a Meta Description, Tags and Keywords. The Meta Description is limited to 156 characters. Enter any SEO keywords that you’re trying to emphasize in the Keywords field. Add keywords and tags one at a time, clicking the Add button after typing each keyword or tag.
Click the Analyze button if you'd like to analyze your content with Scribe. This affects usage. You must have a title, content and meta description to analyze content.
Click the Save button.
Raven integrates with Textbroker, allowing users to order content directly through Raven. To order new content, click the Order Content button at the top of the page, next to Add Content. This will bring up a window with several fields, allowing you to place an order with Textbroker. For more information on these fields and how Raven's Textbroker integration works, see the Knowledge Base article on this tool.
Edit and Analyze Content
Content can be edited in Content Manager by clicking the content title and then clicking the Edit button, or by clicking the gear icon next to the content and choosing the Edit Content option. Once you're viewing or editing your content, you can analyze it by clicking the Analyze with Scribe button in the top right corner.
For more information on Scribe and content analysis, see the Scribe article in our Knowledge Base.
Content can be deleted in two ways: using the gear menu and with Bulk Actions.
To delete an individual piece of content, click the gear icon next to that piece of content and select the Delete Content option from the menu. This will permanently delete your content from Content Manager.
To delete multiple pieces of content at once, select the checkboxes next to each piece of content that you would like to delete. Scroll to the top of the page and choose Delete Content from the Bulk Actions menu. Click Apply to delete all of the selected content.
Once you've added content to Content Manager, you will see it in a table with several active columns. In total, Content Manager displays nine different columns in this table:
Title: The title of your content, as it was written when it was added to Content Manager.
Author: The author of this particular piece of content.
Date Created: The date and time that this content was added to Content Manager. This will respect your timezone setting in Website Settings.
ID: The numeric identification of your content, established when you added it to Content Manager.
Keywords: Any keywords noted in your content, if have been noted for SEO purposes.
Linked: The amount of times that this content has been associated with links in Link Manager. You can associate Link Records with related content from Content Manager in the Description section, when adding or editing a link.
Scribe Site Score: A numeric value from 0 to 100 that compares the keywords used within the document to the method they're used on your website. The higher the Site Score, the better the document aligns with the content of your site. Only appears after analysis.
Scribe Doc Score: A numeric value from 0 to 100 that rates the structure of your content. Only appears after analysis.
Tags: All of the tags, if any, applied to this piece of content.
You can use the search bar above your Content listings to find content that matches specific search terms. Keep in mind that the search bar does not accept boolean arguments — only words and phrases. Click the Search button to search through your terms. Click the X while in a search to restore your entire listing.
The columns displaying data for your content can be modified by clicking the Display Options icon at the top of the table. You can use this menu to select or deselect which columns that you would like to see in the table — including Keywords, Date Created, Scribe Scores and Tags.
Miscellaneous settings can be found when clicking the Settings icon at the far right of the Table Settings icons. In this menu, you can export data by clicking Save to CSV or create a PDF by clicking Save to PDF.
To change the amount of items displayed on each page, click one of the numbers next to Pagination: 10, 25, 50 or 100.
When using Content Manager, users can use the gear menu next to each result to make changes to a particular piece of content without editing it. This is also an area of Content Manager where users can push their content to PR Newswire and analyze using Scribe.
View Content: Open the detail page for your content without editing it. This is the same function as clicking the content's title.
Edit Content: Open the detail page for your content and automatically go to the edit page.
Delete Content: Permanently delete your content from Content Manager. This will also disconnect the content from any Link Records.
PR Newsire: Push your content to PR Newswire, where it can be distributed as a press release through PR Newswire's network. Registration and an additional fee are required.
Once you've created content in Content Manager, clicking the title of that content — or choosing the View Content option in the Gear Menu — will take you to a detail page where you can see that content, including a preview of how it might look in search engines.
Send Content to Blog Manager
If you have added a WordPress blog to Raven's Blog Manager you can publish content added to Content Manager to your blog with just a couple of clicks.
Go to Content > Content Manager.
For a new article click the Add Content button and follow the steps under the Add Content section above. For existing content, click the Title link or select View Content when clicking the Gear Menu next to the content entry.
In the dropdown menu at the bottom of your content block, select the blog you would like to post your content to and click the Send to Blog Manager button.
Raven will redirect you to the Blog Manager where you will be able to schedule the post and add categories.