Knowledge Base/Social/Social Tools

Facebook

Alison Groves
posted this on October 13, 2010 05:14 PM

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Facebook

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With Raven's Facebook tool, users are able to manage an unlimited amount of Facebook accounts across all of their Campaigns. Once you've authorized a Facebook account, you can post to your Facebook Page's timeline, share links, respond to users, add and like comments, even schedule posts for the future — all without leaving Raven.

In addition to the posting functions, Raven also offers detailed Facebook insights, sourced directly from Facebook, and integrates with a number of other tools, including Social Stream and Report Wizard.

Case Study

Facebook has become one of the most ubiquitous social media networks on the Internet, with millions of active users. With Raven, you can interact with Facebook users who like your Facebook Page, post links and status updates and generally keep tabs on what conversations are occurring on your Page and how to turn that chatter into conversions. If you're managing the social media presence for multiple clients, you can easily authorize several accounts across all of your Campaigns in Raven. No need to sign in and sign out of different accounts — it's all available at your fingertips from Raven.

Authorize Your Facebook Accounts

  1. Outside of Raven, make sure that you're logged into the correct Facebook account. The correct Facebook account is one that has admin access to the page that you would like to connect to Raven. You are also able to connect regular Facebook profiles.
  2. Navigate to Social > Facebook.
  3. Click the Add Facebook Account button.

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  4. Raven will redirect you to Facebook to request access. If you’re not already logged into Facebook, type your Facebook username or email and password. If you are signed in, follow the prompt and click the Allow button to allow Facebook access to Raven data. Be sure not to remove any permissions or else we will not be able to authorize your account.

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  5. Choose the appropriate Facebook Profile or Page from the listing in Raven. Click the Submit button.

That's it! If the Facebook Page has more than 30 likes, Raven will pull historical Facebook Insights data into Social > Facebook Metrics. Keep in mind that Facebook Profiles do not offer any metrics data.

Add Additional Facebook Pages

  1. Outside of Raven, make sure that you're logged into the correct Facebook account. The correct Facebook account is one that has admin access to the page that you would like to connect to Raven. You are also able to connect regular Facebook profiles.
  2. Go to Social > Facebook.
  3. Click the dropdown menu containing your Facebook accounts and select Manage Accounts.

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  4. Click the Add Facebook Page button in the top right.
  5. If you haven't granted Raven access to this account previously, Raven will redirect you to Facebook to request access. If you’re not already logged into Facebook, type your Facebook username or email and password. If you are signed in, follow the prompt and click the Allow button to allow Facebook access to Raven data. Be sure not to remove any permissions or else we will not be able to authorize your account.

    grant_permission.png
  6. Choose the appropriate Facebook Profile or Page from the listing in Raven. Click the Submit button.

Manage Accounts

Facebook-ManageGear.pngOnce you've authorized your Facebook accounts in Raven, there are several management options that can be used to change settings for individual accounts. This includes reauthorization and scope. To edit these settings, click the dropdown menu containing your Facebook accounts and choose Manage Accounts.

To edit a particular Facebook account, click the gear icon next to it on this page. You should see up to four options:

  • Make Default: If you have multiple Facebook accounts authorized on the same Campaign, you can choose to make it so one of these accounts is always shown first when navigating to Social > Facebook.
  • Move to Profile/Campaign Accounts: This option allows users to make the Facebook account available to all of the Campaigns in a Profile. You can switch this back to only display on an individual Campaign at any time.
  • Reauthorize: If you're having trouble with getting your Facebook data to appear in Raven, you can reauthorize your account in Manage Accounts. This is particularly useful for when you change you Facebook account password and need to fix your accounts in Raven.
  • Delete: Delete your Facebook account from Raven. This will not delete your Facebook account; it will only remove the account from your Raven account.

Post to Facebook

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Once you've authorized your Facebook Page, you can post to that Facebook Page from Raven:

  1. Select a Facebook account you want to post from, using the dropdown accounts menu.
  2. Click the New Post button.

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  3. Compose your post using the Post box.
  4. Once you've composed the status update portion of your post, add an image or link if applicable and/or schedule your post.
    • Image: To upload an image directly to your Facebook Timeline, click the Choose File button and pick an image from your computer. Be aware that Raven only supports images up to 2MB in size and in GIF, JPG or PNG format. Facebook doesn't allow animated GIFs and will, instead, just show the beginning frame.
    • Facebook Options: Click the Facebook Options tab to add a Link URL and Thumbnail URL to your post. This will share a link and specify the image that appears alongside that link. If the Thumbnail URL is left blank, the post will not have a thumbnail picture.
    • Schedule: Click the Schedule tab to send your post in the future. You can select the date, time and timezone. You can set your default timezone per Campaign in Campaign > Campaign Settings. For more information about scheduling posts, see below.
  5. Click the Send button to send or schedule your post.

Schedule Posts

You can schedule a post to send at a later time by clicking the Schedule tab when creating a new post. In this tab, you can specify the date, time and timezone for your post, then set it to post at that time. You can set your default timezone per Campaign in Campaign > Campaign Settings.

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Click the Scheduled Posts icon to see your pending Facebook posts and a history of scheduled posts for the current Facebook account. From here you can edit or deleted pending posts using the gear icon to the right of each post.

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Navigate Timeline

The Timeline of your authorized Facebook Page or Profile will be displayed by default when you navigate to Social > Facebook. On this page, you can view conversation threads, engage with posts in your feed and navigate to see the post on Facebook itself.

Statistics Bar

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At the top of each page in Raven's Facebook tool is a statistics bar, displaying information for Total Page Fans, Friends of Fans, People Talking About This and Weekly Total Reach, as well as a comparison to the previous period. By default, these metrics will display data for the last 30 days.

  • Total Page Fans: The total number of Facebook users who have liked your Facebook Page.
  • Friends of Fans: The sum total of all of your Page Fans' friends.
  • People Talking About This: A metric measuring how users are talking about and engaging with your Facebook Page. For more information on the People Talking About This metric, see the Facebook Metrics page.
  • Weekly Total Reach: The amount of Facebook users that saw your Page over the course of a week. This includes fans who saw your posts, friends of fans who saw your posts shared, advertising efforts and more.

Users can change the date range for these metrics by clicking Tool Options and selecting the Stats menu option. You can choose from a list of date range presets or pick your own custom range here.

Interact with Posts and Users

Facebook-GearMenu.pngOptions for interacting with individual posts and Facebook users can be found in the gear menu next to each post. This menu shows options for standard Facebook operators such as Like and Comment. In addition to those operators, this menu also offers several other options, divided in to Facebook Options and System Options.

The System Options integrate with other areas of Raven and include the following:

  • Add Task: Add this Facebook post as a Task in Task Manager. You can use this option to assign a post to another user on your account, with instructions on what to do with that post.
  • Add Contact: Add this Facebook user as a contact in CRM.

Reporting and Exporting

To create a Facebook Management Report from the Facebook tool, click the Tool Options button and choose Create PDF Report. This will create the equivalent of a Facebook summary report, using data from the Facebook Metrics section of your account.

For more information on creating Facebook reports in Report Wizard, see the Facebook Metrics section of Raven.

 
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