How to Report on Custom Facebook Ads Data in WYSIWYG Reports


Beyond the metrics provided in the Facebook Ads tool itself, it is possible to report on more than 50 other metrics from Facebook Ads in WYSIWYG Reports. The vast majority of data from Facebook is available as a KPI, Line Graph, Bar Chart, or Pie Chart, accessible through this process.

Add Facebook Ads Data

1] On the left side menu, click WYSIWYG Reports.

WYSIWYG Reports Menu.png

2] In the WYSIWYG Reports page, click on the Title of the report you want to add the custom data to.

WYSIWYG Reports Page.png

3] In the upper left, click the Add More Metrics button.

Add More Metrics.png

4] On the Choose Tool page, click the Facebook Ads icon.

Facebook Ads Tool.png

5] Click Create Custom Widget.

Create Custom Widget.png

6] Click Add Facebook Ads Account.

Add Facebook Ads Account.png

7] Log into your Facebook Ads account.

Log Into Facebook.png

8] Select Custom from the Metric menu and then choose a Widget Type.


9] Choose your insight, background color and text color options from the dropdown menus.

10] Optionally enter a title and subtitle for the report in the available textboxes.

11] Choose a section to locate the widget from the Sections dropdown menu.

12] Click Submit to add the widget to your report.

What data can I report on?

More than 50 metrics are available in the Insights menu:

  • App Store Clicks
  • Post Comments
  • Link Clicks
  • Likes
  • Offsite Conversion
  • Page Engagement
  • Post Shares
  • Post Reactions
  • Post Engagements
  • Call to Action Clicks
  • CTR (Link Click Thru Rate)
  • Canvas Avg View Time
  • Clicks
  • Cost
  • Cost Per Ten-Second View
  • Cost Per Estimated Ad Recallers
  • Cost Per Inline Link Click
  • Cost Per Inline Post Engagement
  • Cost Per Result
  • Cost Per Unique Click
  • Cost Per Unique Inline Link Click
  • CPC (Cost Per Click)
  • CPM (Cost Per 1k Impressions)
  • Cost Per 1,000 People Reached
  • CTR (Click Through Ratio)
  • Deeplink Clicks
  • Estimated Ad Recall Rate
  • Estimated Ad Recallers
  • Frequency
  • Impressions
  • Inline Post Engagement
  • Reach
  • Relevance Score (For Ads Only)
  • Social Clicks
  • Social Impressions
  • Social Reach
  • Social Spend
  • Spend
  • Total Action Value
  • Total Actions
  • People Taking Action
  • Unique Clicks
  • Unique CTR
  • Unique Inline Link Click CTR
  • Unique Inline Link Clicks
  • Unique Link Clicks CTR
  • Unique Social Clicks
  • Website Clicks
  • Ten Second Views
  • Avg. % Viewed
  • Views to 25%
  • Views to 50%
  • Views to 75%
  • Views to 95%
  • Views to 100%

What about demographics and location?

When reporting on data in graph and chart form, you can further slice your chosen Insights by age, gender, and country. Those options can be enabled in the Break Down menu.

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