Report on custom Facebook Ads data in WYSIWYG Reports



Beyond the metrics provided in the Facebook Ads tool itself, it is possible to report on more than 50 other metrics from Facebook Ads in WYSIWYG Reports. The vast majority of data from Facebook is available as a KPI, Line Graph, Bar Chart, or Pie Chart, accessible through this process:

  1. Open a report in Reports > WYSIWYG Reports.
  2. Click the Add Section button and choose Facebook Ads from the menu.
  3. Click the Create Custom Widget button in the top-right corner of the widget creator.
  4. Select Custom from the Metric menu and choose a Widget Type.
  5. Choose your Level (Account, Campaign, Ad Set, Ad) and desired Insight. If you're creating a graph or chart, you can select multiple Insights to compare against each other. You can also select Break Downs, to further slice that data.

Click Submit to add the widget to your report.

What data can I report on?

More than 50 metrics are available in the Insights menu:

  • App Store Clicks
  • Post Comments
  • Link Clicks
  • Likes
  • Offsite Conversion
  • Page Engagement
  • Post Shares
  • Post Reactions
  • Post Engagements
  • Call to Action Clicks
  • CTR (Link Click Thru Rate)
  • Canvas Avg View Time
  • Clicks
  • Cost
  • Cost Per Ten-Second View
  • Cost Per Estimated Ad Recallers
  • Cost Per Inline Link Click
  • Cost Per Inline Post Engagement
  • Cost Per Result
  • Cost Per Unique Click
  • Cost Per Unique Inline Link Click
  • CPC (Cost Per Click)
  • CPM (Cost Per 1k Impressions)
  • Cost Per 1,000 People Reached
  • CTR (Click Through Ratio)
  • Deeplink Clicks
  • Estimated Ad Recall Rate
  • Estimated Ad Recallers
  • Frequency
  • Impressions
  • Inline Post Engagement
  • Reach
  • Relevance Score (For Ads Only)
  • Social Clicks
  • Social Impressions
  • Social Reach
  • Social Spend
  • Spend
  • Total Action Value
  • Total Actions
  • People Taking Action
  • Unique Clicks
  • Unique CTR
  • Unique Inline Link Click CTR
  • Unique Inline Link Clicks
  • Unique Link Clicks CTR
  • Unique Social Clicks
  • Website Clicks
  • Ten Second Views
  • Avg. % Viewed
  • Views to 25%
  • Views to 50%
  • Views to 75%
  • Views to 95%
  • Views to 100%

What about Demographics and Location?

When reporting on data in graph and chart form, you can further slice your chosen Insights by Age, Gender, and Country. Those options can be enabled in the Break Down menu.

Have more questions? Submit a request