What is Twitter?

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With Raven's Twitter tool, users are able to manage an unlimited amount of Twitter accounts across all of their Campaigns. Once you've authorized a Twitter account, you can post or schedule tweets, as well as perform regular Twitter functions like liking, retweeting, viewing threads and responding to mentions, allowing you to keep conversations going without needing to leave Raven.

In addition to the posting functions, Raven also offers link shortening options with a number of different services – including custom bit.ly accounts – and detailed Twitter metrics, located under Social > Twitter Metrics.

Manage Twitter accounts for all of your clients

Post, reply, retweet, quote and like tweets directly from Raven. Add your custom URL shortener or let Raven compress URLs. Use campaign variables. Quickly switch between accounts. Oh — and worried about sending a message from the wrong account? Keep personal accounts in a separate group.

View and report key metrics for smarter strategy adjustments

To be a better social marketer, you need to stay on top of the Twitter techniques that work best. How big is your reach? Are people sharing your posts? What's changing over time? Most importantly, how are Twitter interactions affecting your website traffic? All of this data is available in the Twitter Metrics tool.

Schedule tweets and view a history for more productivity

Working with multiple clients? Tackle one client at a time to schedule a series of tweets. It's helpful to see what you've already posted, too, so you'll find Raven's history handy. And you can review, edit and delete scheduled posts as needed.

Use Twitter lists and searches for targeted marketing

Advanced social media marketers know how useful Twitter lists and searches are. Lists help you focus. Searches help you uncover new influencers or topics. Create, edit and view them directly in Raven.

Build better relationships with influencers

Twitter and Raven's CRM fit tightly together. Create a contact record from Twitter or the CRM using your influencer's Twitter handle. Then assign yourself tasks to talk to that influencer on Twitter on a regular basis — even retweet their content. They'll never know you have them on a schedule.

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