Once you've authorized your Twitter account, you can post to that Twitter account from Raven:
- Select a Twitter account you want to post from the dropdown accounts menu.
- Click the New Post button.
- Compose your post. You should see a character counter in the top-right, above the post box. Be sure to keep your post at or under 280 characters.
- Once you've composed your tweet, upload an image, add any additional campaign variable information, shorten any links or schedule your post.
- Image: To upload an image using pic.twitter.com, click the Choose File button and pick an image from your computer hard drive. Keep in mind that images are limited to 2MB in size and only JPG, GIF (including animated GIFs) and PNGs are supported. This will add 23 characters to your tweet.
- Shorten URLs: If there is at least one link in your post, you can click the Shorten URLs button to shorten the link(s). Raven will use the URL shortener selected in Tool Options.
- Campaign Variables: Click the Campaign Variables tab if you'd like to add custom Source, Medium and Name variables. These are used in Google Analytics to track traffic to links. You can set default values per Twitter account in Tool Options. Be sure to add these variables before shortening your links, or else they won't be added.
- Schedule: Click the Schedule tab to send your tweet in the future. You can select the date, time and timezone. You can set your default timezone per Campaign in Campaign > Campaign Settings. For more information about scheduling tweets, see below.
You can schedule a tweet to post at a later time by clicking the Schedule tab when creating a new post. In this tab, you can specify the date, time and timezone for your post, then set it to post at that time. You can set your default timezone per Campaign in Campaign Settings.
Click the Scheduled Posts icon to see your pending Twitter posts and a history of scheduled posts for the current Twitter account. From here you can edit or deleted pending posts using the gear icon to the right of each post.
Duplicate or Similar Tweets
Keep in mind that Twitter may reject tweets if they have duplicate or similar content. According to restrictions in the Twitter API, "for each update attempt, the update text is compared with the authenticating user's recent tweets. Any attempt that would result in duplication will be blocked, resulting in a 403 error. Therefore, a user cannot submit the same status twice in a row."