What are Email Metrics?



Raven users are able to track their email campaigns and metrics using five different email marketing services: AWeber, Campaign Monitor, Constant Contact, Emma and MailChimp. You can view and report on data from your newsletters or marketing blasts for any or all of these services without having to leave the tool. Just connect your accounts in Raven and you'll automatically have detailed access to your email analytics in the tool, including metrics on bounces, opened emails, un-subscriptions and more.

Quickly review email campaign data for multiple clients

Agencies often touch several aspects of online marketing for clients — even if they aren’t necessarily running the campaigns. Allow Raven to access MailChimp, Constant Contact, AWeber, Campaign Monitor and Emma accounts to review performance in one place.

Include email metrics for more comprehensive client reports

How does — or could — email marketing pay off for your client? Use Reports to add email metrics to your comprehensive client reports. Use summary pages to draw comparisons to other types of online marketing.

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