In addition to domain research, Research Central is also capable of performing keyword research. In the same tool, using the same search box, you are able to enter a keyword or keyword phrase and discover a wealth of information about that keyword's overall performance online.
Enter any keyword phrase in the search box and Raven's Research Central will present you with a summary view of Google trends, search volumes, competition, popularity and other relevant metrics.
You can search by:
- Keywords (e.g. novels)
- Keyword Phrases (e.g. "book stores")
- Keywords with Negatives (e.g. "alternative history" -Canadian)
Be sure to take advantage of search options to narrow your searches down to exactly the data you're interested in. Negatives will remove instances of a related keyword from consideration in your searches, while quotes allow you to bundle words together and search for the exact phrase, rather than a broad match type.