Can I get local keyword rankings?


No, you cannot get local keyword rankings in Raven — at least not in the way you're used to seeing. Here's what you need to know:

Raven approaches keyword rankings a bit differently from other programs advertising keyword rankings.

Most platforms use automated processes to perform rapid-fire manual searches on search engines and pull data from those results (SERPs) into their own databases. This is a practice known as data scraping and it's forbidden by nearly every major search engine. Because it breaks our partners' terms of service, we don't do it.

Instead, Raven integrates Google Webmaster Tools and Bing Webmaster Tools, including the Average Rank metrics from both. Essentially, Average Rank is calculated by looking at all of the times Google users saw your website in searches for a given keyword phrase, finding the highest point your domain appeared in those impressions and then averaging them all together. This winds up being a bit more reliable than scraped SERPs, as it takes into account geolocation, personalization and other factors which may change your position for an individual user.

The drawback is that we aren't able to show specifically localized data. But the fact that geolocation is considered in this calculation and that your ranking is based on your impressions, rather than every search ever, it isn't as critical to specifically search local versions of Google and Bing.

Have more questions? Submit a request