What is a Date Range?



The Date Range selector appears at the top of any tool that allows you to select a window of time for reporting. This includes Google Analytics, Google Ads, Facebook, Twitter, and many more data-driven tools.

By default the Date Range will be set to the past 30 days and compared against the Last Period, but this can be changed at any time by clicking the Date Range menu at the top of the page. You can set the Date Range to one of the following options:

  • This Week (Sunday - Today)
  • This Week (Monday - Today)
  • Last 7 Days
  • Last Week (Sunday - Saturday)
  • Last Week (Monday - Sunday)
  • Last Business Week (Monday - Friday)
  • Last 14 Days
  • This Month
  • Last 30 Days
  • Last Month
  • Custom Date

These presets will automatically change your Date Range, which will shift your data to filter out anything that didn't take place within your chosen Date Range.

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