Glossary of Terms: WYSIWYG Reports


WYSIWYG Reports introduces a number of new words and phrases to describe elements of your report. Not sure what a word in the report creation process is referring to? This guide breaks down the most commonly used lingo in WYSIWYG Reports:

Widgets & Sections

Widgets are the elements that you build your report out of. These come in two varieties:

  • Widget: A standalone metric of any type. Widgets in WYSIWYG Reports are how individual metrics and graphs are included in a report.
  • Widget Group: A pre-arranged collection of Widgets. Widget Groups are pre-created Sections with a group of Widgets relating to a particular tool or data source. For example, "All Traffic" in Google Analytics is a collection of Widgets displaying data for all of the traffic coming to your website.
  • Section: Sections are containers for Widgets. These control the date range and represent headings in your reports.

Widget Types

When adding or editing Widgets in your report, you're given a handful of display options. Not all options will be available for all Widgets:

  • KPI: KPI stands for "Key Performance Indicator" and is an individual data point. If, when editing a widget in WYSIWYG Reports, you choose KPI as the widget type, you will get data associated with one specific metric.
  • Line Graph: A graph that uses points connected by lines to show how something changes in value (as time goes by, or as something else happens). Best used to show data trends.
  • Bar Chart: A diagram in which the numerical values of variables are represented by the height or length of lines or rectangles of equal width. Best used to show comparison data.
  • Pie Chart: A diagram that shows a proportion of data in donut form. Best used to compare different types of data in one particular metric. 
  • Table: A way of displaying data using a columns and rows. Best used to show multiple types of data for the same group of metrics.

Other Elements

In addition to Widgets, you can also add Text Summaries and File Attachments to your reports.

  • Text Summary: A blank slate for adding additional information, explanations, analysis or anything else. Text Summary is an HTML block for you to customize to your needs — whether that's plain text paragraphs or stylized tables, images and more.
  • File Attachment: This allows you to attach links to any document to your report. Some examples of files you may want to attach to a report in Raven are: invoices, examples of creative (banner ads, for example), screenshots or reports from data sources other than Raven. Read more about File Attachments.

What Does This KPI Mean?

Wondering what a specific metric or KPI actually means? Hover over the Question Mark icon to get a short definition on what that KPI is referring to. This tooltip is accessible in both the edit mode and the final published version of your reports.

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