Should I use www when setting up a new campaign? What about subdomains?

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In Raven, Campaigns contain the data associated with a website, part of a website, client or project. When you set up a Campaign, what you type as your website's address can really matter down the line.

Setting up www vs non-www websites

Consistency is the best policy:

  1. How do you have it set up in Google Webmaster Tools? If you plan to use Raven's GWT or Keyword Rankings tools, you must set up the same version in Raven that you set up in GWT. By same version we mean absolutely identical. This is the only time that non-www vs www — as well as http vs https — is super important in Raven. By super important we mean absolutely essential.
  2. How do you have it set up in Google Analytics? If you don't plan to use Raven's GWT or Keyword Rankings tools, then be consistent with what you have done in Google Analytics. 

Setting up subdomains

While it's possible to set up a new Campaign as *.domain.com in Raven — capturing all subdomains for research reasons — there is one advantage to setting up subdomains as separate Campaigns in Raven:

  • You can stretch Site Auditor limits. Site Auditor starts with the home page of whatever domain or subdomain you used to set up your Campaign, and crawls outward from there before it hits its 10,000-page-per-website limit. If you set up your subdomains as separate Campaigns in Raven, you can get more of your website crawled. It's also handy if you want to focus your Site Auditor crawls — perhaps you're only optimizing a blog on a subdomain this quarter, for example.
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