Functionality Comments/Concerns from a New Customer

We are a new client and have been familiarizing ourselves with the suite the last couple of days. We have come up with a list of functions that are either hard to find or don't exist, and we were hoping you would be able to either help us find them or add them, especially because many of these items have been requested to be added by other clients of yours. They are:

How to mark up widget metrics like CPC, cost etc. with agency fees.

• Other interfaces like Acquisio come with this feature, but they didn't have the level of reporting that RavenTools does, so we have elected to go with you. 

Executive Summary 

• Is there any way to add this to either of the reporting templates?

Cover Page for WYSIWYG

• This one is particularly important since we have a client who has a variety of different products, each with their own brand website. 
• To differentiate these reports, we need a color coded, branded cover page
• An agency logo function would also be a good feature

Page Breaks

• Other interfaces like Acquisio and Dashthis have easy ways to make sure that the report will come out looking nice when printed, this function is a crucial aspect of any reporting software and would make our lives a whole lot easier
• It also makes pairing comments with their corresponding widgets easier

Comments for Widgets

• This one seems like a no-brainer, and we may not stick around very long if we have to continue to be required to add windows that are separate from the widgets they are commenting on as text accompaniments
• This is compounded by the lack of page breaks, so when one prints out a report it is likely that comments and widgets will be split up, and easy reporting is the reason we purchased Raventools. 

The reporting interface is great, but these are crucial aspects that seem to have been either overlooked or at the very least they have been buried. If you would like to contact me over the phone, my office number is 561-962-3336, and my email is Mliska@gobfw.com. Thank you for taking the time to address your customer's concerns, and I hope we can resolve these issues as quickly as possible.

Sincerely, 

Mark Liska

bfw Advertising Digital Media Coordinator

Greig Santos-Buch

bfw Advertising Director of Digital Strategy and Analytics