Raven's Google Analytics integration is broken up into 11 different sections: Overview, All Traffic, All Referrals, Content, Campaigns, Events, Goals, Audience, Social, Ads and Custom. Looking for specific data in relation to your Google Analytics account? Here's a handy breakdown for each section:
| Raven | Contains | GA Equivalent |
| Overview | Dashboards | |
| All Traffic | Acquisition > All Traffic | |
| All Referrals | Acquisition > All Referrals | |
| Content | All Pages Landing Pages Exit Pages |
Behavior > Site Content |
| Campaigns | Audience > Custom | |
| Events | Events Overview Events Pages |
Behavior > Events |
| Goals | Conversions > Goals | |
| Audience | New vs. Returning Frequency & Recency Mobile Overview Mobile Devices Geo Language Geo Location Browser & OS |
Audience |
| Social | Overview Conversions Landing Pages Network Referrals |
Acquisition > Social |
| Ads | Acquisition > Ads | |
| Custom |
The Ads and Custom sections are turned off by default. In order to activate Google Ads in Google Analytics, you must link your Google Ads account to your Google Analytics account. In order to activate the Custom section, you must create at least one Custom Chart.